Ad-Hoc Working Group on Awareness Raising

The application period for the selection of members for ENISA's Ad-Hoc Working group on "Awareness Raising is closed.

Cybersecurity incident rates show that cybersecurity still remains an unknown word to great part of the European population. The new reality derived from the pandemic created virtual activities for everyone; from students attending virtual classes to elderly benefiting from remote care services. Whether cybersecurity is a crucial component in all these virtual interaction remains an open question. The most recent cybersecurity incident reports and threat landscape indicate that large scale phishing campaigns still remain the most popular and efficient attack method, as it requires the least sophistication and in parallel achieves great impact. The importance of greater cybersecurity awareness and the need for a basic cyber hygiene culture has become all the more important. To respond to this need, ENISA draws on a structured approach in raising cybersecurity awareness and education. ENISA aims at building on its expertise and enhancing this activity so that its stakeholders and the overall European community obtain an elevated level of cybersecurity hygiene and awareness, and eventually change behaviour towards prominent cybersecurity attacks. It’s added value lays in promoting and disseminating the existing expert knowledge that can pave the way towards a trusted and cyber secure Europe.

Along these lines, ENISA seeks to interact with a broad range of stakeholders for the purpose of collecting input on a number of relevant aspects including but not limited to: awareness raising campaigns related to cybersecuirty; designing and developing AR campaings; measuring impact; measuring outreach; principles for promotional material; designing educational material; stakeholder management principles; stakeholder management tooling; platforms and tools for promotional activities; media and social media monitoring; recommendations; communication strategy principles; relevant EU initiatives.

Terms of Reference

Full Terms of Reference can be downloaded through this link: Terms of Reference.

Selection Criteria

ENISA will take the following criteria into account when assessing applications:

  • Relevant competence (e.g. technical, legal, organisational or a combination thereof) and experience in the area of cybersecurity awareness raising, and/or in other areas of relevance for the purpose of performing the tasks of the ad hoc working group, and of designing and organising cybersecurity awareness raising campaigns.
  • Relevant competence (e.g. professional experience) or/and academic background on the field of cybersecurity awareness raising and education, with a link to communication outreach and dissemination.
  • Ability to deliver technical advice at the tactical level, including those of scientific or technical nature, on issues relevant to cybersecurity best practises and building educational material related to those.
  • Good knowledge of English allowing active participation in the discussions and good EN writing skills.
  • Advantageous: relevant experience in designing and implementing citizen and/or consumer wide awareness raising campaigns (not directly linked to cybersecurity).


The application period for the selection of members for ENISA's Ad-Hoc Working group on "Awareness Raising" was closed on 9th April 2021.

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