This white paper analyses the anatomy of ‘Online Shopping’ and warns on the risks and threats. The biggest barrier for people to get involved in e-commerce is the fear of potential fraud or identity theft. This fear still keeps millions of consumers from buying goods or services online. The paper gives a comprehensive overview of the definition, history, the main drivers and trends in online shopping. It furthermore looks into banks payment services, the underlying Internet infrastructure services and online fraud. It provides different countermeasures and guidelines to consumers in the form of 5 ‘golden rules’ on how to shop safely online and equally displays a comprehensive checklist for the online seller in order to operate secure online business. As many citizens lack trust in online purchases, this report increases awareness of the real risks and how to tackle them.