Main findings of the ECSM pilot:
- the majority of the Member States hold a security week or weeks;
- the proportion of campaigns encompassing general users versus those targeting business users is almost the same;
- a wide variety of key messages are promoted across the different European countries;
- the largest number of events were organised in the fourth week of October;
- all supporting material and communications were produced in the official language of the countries concerned; printed materials (38 %) and physical events, (25 %) featured in many cases;
- all Member States used a variety of techniques that were fun, exciting and motivating;fu
- the private sector was involved in six pilot countries;
- the wide variety of delivery channels used suggests the potential value of a multifaceted approach that could match different messages to different media and opportunities across all sectors and countries;
- websites are the most prominent channels of communication used, together with the distribution of giveaways (seven out of eight pilot countries);
- the Member States adopted different methods to assess the effectiveness of ECSM activities — generally, the data gathered can be used to identify very similar key performance indicators.
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