As in every significant business process, the most critical prerequisite is to understand the organization itself. Key areas
that must be evaluated in order to provide a comprehensive view of the organization’s internal environment include key business
drivers (e.g. market indicators, competitive advances, product attractiveness, etc.), the organization’s strengths, weaknesses,
opportunities and threats, internal stakeholders, organization structure and culture, assets in terms of resources (such as
people, systems, processes, capital etc), goals and objectives and the strategies already in place to achieve them.