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Report/Study Study on monetising privacy. An economic model for pricing personal information
Do some individuals value their privacy enough to pay a mark-up to an online service provider who protects their information better? How is this related to personalisation of services? This study analyses the monetisation of privacy. ‘Monetizing privacy’ refers to a consumer’s decision of disclosure or non-disclosure of personal data in relation to a purchase transaction. The main goal of this report is to enable a better understanding of the interaction of personalisation, privacy concerns and competition between online service providers. Consumers benefit from personalisation of products on the one hand, but might be locked in to services on the other. Moreover, personalisation also bears a privacy risk, i.e. that data may be compromised once disclosed to a service provider. Privacy is a human right; thinking about the economics of privacy does not change this basic fact. The authors of this report consider an economic analysis of privacy as complementary to the legal analysis as it improves our understanding of human decision-making with respect to personal data.
Located in Publications
Submit your paper! Annual Privacy Forum 2020: Call for papers
The ENISA Annual Privacy Forum (APF) is a conference that is organised yearly, on the thematic conjuncture of information security and privacy that brings together contributions from policy, research and the industry.
Located in News / ENISA News
Submit your paper! Annual Privacy Forum 2019: Call for papers
The ENISA Annual Privacy Forum (APF) is a conference, organised yearly, on the conjuncture of information security and privacy that brings together contributions from policy, research and the industry.
Located in News / ENISA News
Successful conclusion for the First Annual Privacy Forum
The First Annual Privacy Forum - a two day Forum of excellent discussions, innovative research presentations and policy debates - concluded with great success yesterday.
Located in News / ENISA News
Report/Study image/x-coreldrawpattern Survey of accountability, trust, consent, tracking, security and privacy mechanisms in online environments
The study, using a survey, attempts to evaluate which are currently the mechanisms deployed in available online services for accountability, consent, trust, security and privacy. While the finding of this survey cannot be easily extrapolated to all online services, some trends are prominent and it is safe to assume that these are valid for most organisations that operate online. Besides these trends, we mention here the lack of a single coherent view on how to best achieve user privacy in online environments. An increase in awareness of privacy and security concepts within organisations and industry sectors appears to be desirable, in order to maintain a high level of security and confidence on the part of users and society in the ICT infrastructure and services provided within the EU. A major area of concern was how the EU would create and maintain a ‘level regulatory playing field’, especially with non-EU based multinationals entering the EU market without proper (privacy) compliance and rapidly establishing a significant user base.
Located in Publications
Press Release Taking rights seriously: GDPR starts applying today
Today, 25 May 2018, is a landmark in the protection of personal data and privacy of individuals, as the General Data Protection Regulation (GDPR) (EU) 2016/679 starts applying after a long-lasting legislative process.
Located in News / ENISA News
Report/Study Technology-induced challenges in Privacy & Data Protection in Europe
The ENISA Working Group on Privacy & Technology has been established to analyse the problems posed by these technology trends and the implications for the current EU legal framework. The main task of the Working Group is to propose actions to cope with these difficulties. In this report, we identify the main technology-induced gaps between data protection regulation and the realities of the developing socio-economic environment. We consider the potential threats and opportunities presented by state-of-the-art technologies and suggest priorities for tackling the most pressing gaps.
Located in Publications
Report/Study Technology-induced challenges in Privacy & Data Protection in Europe [French Version]
In this page you will find the French version of the report.
Located in Publications
Report/Study Technology-induced challenges in Privacy & Data Protection in Europe [Spanish Version]
In this page you will find the Spanish version of the report.
Located in Publications
Report/Study Technology-induced challenges in Privacy & Data Protection in Europe [German Version]
In this page you will find the German version of the report.
Located in Publications

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